Meta Open Arts: Mural

Creative innovation company, The Electric Factory, has teamed up with Meta Open Arts to launch an innovative AR filter. The augmented reality filter accompanies a newly designed colourful mural in Meta’s São Paulo offices in Brazil. The project saw The Electric Factory team up with Brazilian artist Talita Hoffmann to add a layer of immersive storytelling in order to transport viewers into the art. The team developed custom 3D and procedural animations to pack a fully immersive experience under 4MB. With different layers of interactivity, including beautiful directional sound design, the team brought the mural to life and lifted it off the wall. Located in the central hub of the office space, the mural encapsulates the unique energy and essence of the city. Heavily influenced by the surrounding colourful landscape, the mural brings a ‘touch of colour’ and a local wink to the bustling São Paulo offices. The use of contrasting patterns and textures pays respect to the natural world, whilst the colourful and slightly distorted style of the AR filter brings a dreamy feel to the artwork, successfully referencing the concept of the metaverse as a place where real spaces can be represented in an enhanced way. In order to further capture the surreal and dreamlike quality of the mural, sound designers, technical artists and developers at The Electric Factory worked closely with Talita to create the Spark AR filter, which enables users to experience the intricate skyline transitioning from day to night, as city lights turn on and off, while trees shed their leaves and grow them back as seasons pass.