Digital Boost: Less ad there, more ads here

The internet is a pretty big place. Filled with all kinds of weird and wonderful things. You know what’s not there though? A significant portion of Aotearoa’s small businesses, the backbone of the national economy.Digital Boost is a comprehensive initiative to help upgrade the online presence and digital literacy of small business owners in every corner of the country.

‘Make the internet work for you’ extended beyond a TV campaign…. One thing many SME business owners have in common is they are busy and can be hard to get hold of…With bespoke billboard and print ads we took the message directly to ‘digitally reclusive’ small businesses around Aotearoa. Unmissable ads right beside their place of work, morning commute and existing ads.