Print ad: Magnum: #HeatWave, 6

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With temperatures in London hitting highs of 40 degrees (104 °F), Magnum & LOLA MullenLowe Madrid have quickly reacted with posters of melting Magnums. The 24-hour campaign is composed of five different poster designs placed in bus shelter sites around the city, in which you see the repercussions of the record temperature on the classic Magnum ice-cream stick. All accompanied by the headline: ‘On the hottest day ever, enjoy it before it melts.” The campaign is also set to run on social media. The posters will only run-on Tuesday 19th July, before the record temperature drops the following day. The pieces were crafted by photographer Ed Sanca and Illustrator Nicolas Germani.

Category Confectionery & snacks
Client Magnum
Agency LOLA MullenLowe, Madrid
Country Spain
Uploaded 20 July, 2022

Credits

Executive Creative Director
Creative Director
Creative Director
Creative team
Creative team
Creative team

Other credits

CMO Unilever Ice Cream, Magnum: Julien Barraux

Global Brand Director, Magnum: Ben Curtis

Magnum Marketing Manager UK&I: Victoria Shimwell

Global Digital Experience Lead, Magnum: Sara Neves Paixão

Agency

Managing Director: Tom Elliston

Creative Trainees: Sara Armengol Abad, Paula Cobos Cuesta.

Head of Production: Felipe Calviño

Photographer & Postproduction: Ed Sanca

Illustrations: Nicolas Germani

Agency PR: Enrique Caballero

Magnum: #HeatWave, 6

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Magnum: #HeatWave, 6

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