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Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing - the hotel stay. ''Hilton. For the Stay'' places the hotel front and centre, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliche walks on the beach and generic descriptions of travel. Hilton is debuting 'It Matters Where You Stay', a new advertising campaign from TBWA to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton Team Members around the world today. In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.
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Client
Mark Weinstein: Chief Marketing Officer
Amy Martin Ziegenfuss: Senior Vice President
Joelle Park: Vice President
Ryan Kasperski: Director
Vanessa Xenohristos: Senior Manager
Mary: Kate Rasa
Myron Nilsson – Senior Director: Creative Studio / Executive Creative Director
Dan Reynolds: Vice President
Katie Riley: Senior Director
Ginny Driscoll: Director
Lindsey Ryan: Senior Manager
Anna Kate Bryan: Hilton
Craig Dezern: Senior Vice President
Carole Munroe: Vice President
Emily Montgomery: Director
Hanna Neyland : Director
Shawn Malhotra: Senior Manager
Katie Hughes: Senior Analyst
Rebecca Panico: Senior Director
Kelly Amato: Senior Manager
Angelique McKenna: Manager
Maddie Meade: Manager
Agency
Nancy Reyes: Chief Executive Officer
James Sowden: Chief Strategy Officer
John Doris: Head of Production
Eric Kopicki: Executive Design Director
Gina Pido: Senior Designer
Kristen Cooler: Executive Producer
Regan Wallace: Senior Integrated Producer
Halley Mangano: Integrated Producer
Ryan Hentsch: Senior Business Affairs Manager
Anne: Camille Charpié
Jewel Chandler: Senior Talent Manager
Patrick Boland: Traffic Manager
Carlin Dixon: Diversity
Billy Murphy: Global Strategy Director
Ellen Eastaugh: Associate Strategy Director
Anthony Hamelle: Executive Strategy Director
Lesley Parks: Strategy Director
Julia Seng: Sourinho
James Sparano: Business Lead
Nora Chivelly: Business Director
Emily Downs: Business Director
Cassie Farley: Business Director
Deniz Mutlugil: Senior Business Manager
Christina Curtis: Associate Director
Asheden Hill: Associate Director of Global Communications
ARTS & SCIENCES: Production Company
Matt Aselton: Director
Marc Marrie: Managing Partner
Mal Ward: Partner
Christa Skotland: Director of Production / Executive Producer
Milena Milicevic: Head of Production
Zoe Odlum: Executive Producer / Line Producer
ARCADE : Editorial
Sila Soyer: Partner / Executive Producer
Geoff Hounsell: Editor
Dave Anderson: Editor
Sam Barden: Cutting Assistant
Ellen Lavery: Post Producer
The Mill: VFX
Chris Connolly: Executive Producer
Matt Pascuzzi: Creative Director
Dentsu
Danielle Gonzales: Chief Executive Officer
Ellen Ferrari: Executive Vice President
Joanna Hawkes: Executive Vice President
Rachel Starr: Executive Vice President
Andrew Hall: Senior Director
Ken Vandre: Vice President
Bianca Franchi: Director
Madeline LeVorse: Associate Director
Patricia Del Pazzo: Senior Manager
Avital DeVoe: Senior Manager
Haylei Zrnich: Manager
Maggie Barbeau: Manager
Judy Kim: Senior Associate
Chintha Shulamite: Associate
Alex Brezzi: Senior Director
Vivian Le: Senior Director
Simone Chaffiotte: Senior Vice President
Sarah Franck: Associate Director
Maddy Reavey: Director
Alyssa Collier: Associate Director
Erica Reed: Senior Associate
Heidi Weber: Howe
Daren Swenson: Director
Erin Sweeney: Associate Director
Annie Duke: Manager
Camila Decleva: Senior Associate
Jordan Pennino: Vice President
Jessica Shannon: Director
Lexie Doehring: Manager
Carissa Laufman: Associate Director
William Amoyaw: Anim
Alana Asch: Vice President
Christopher Otruba: Associate Director
Kevin Weigand: Director
Samantha Pamnani: Senior Manager
Katerina Peete: Senior Associate
Sanath Kalsotra: Senior Process Executive
Gianine Hall: Director
Stephanie Lauro: Associate Director
Diana Anderson: Senior Vice President
Travis Radix: Senior Manager
Avery Layton: Senior Associate
Julia Smith: Vice President
Dillon Stroope: Director
Peter Sweers: Associate Director
Brandon Seidler: Associate Director
Diana Vasquez Viveros: Manager
Coyne PR
Tom Coyne: Chief Executive Officer
John Gogarty: President
Jennifer Kamienski: Executive Vice President
Jennifer DeNick: Senior Vice President
Danielle Paleafico: Vice President
Madison Elkin: Senior Account Supervisor
Sierra L’Altrelli: Account Supervisor
Kaitlyn Esposito: Account Executive
Emma Davis: Assistant Account Executive
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