DIY Blinds: Katy Purry's Plantation Shutters

Bullfrog has launched 'Change the Ugly', a new brand platform to build awareness of DIY Blinds and their category-disrupting ethos. To gain an unfair share of attention in the retail-driven, cliche-filled category, the integrated campaign sees a series of beautiful, product-driven TVCs that showcase the transformative power a good blind can have on any space. But changing the ugly doesn't stop at the craft. It highlights how DIY Blinds is changing the ugly in the window furnishings industry, too. That means no pushy salespeople, no imported products or lengthy wait times because everything is Aussie made.