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Rémy Martin: A Taste of Passion

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In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Remy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher's avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what's never been seen before: taste. For the ''Usher x Remy Martin 1738: A Taste of Passion'' experiential campaign was imagined by the New York creative boutique FRED & FARID New York. Usher took pleasure to describe the smooth Rémy Martin 1738 Cognac, characterized by notes of toasted bread, vanilla and brioche, in so many different musical ways. Each bringing to life a different artwork. The artist made more than 50 different experiences before he made his choice. Some of them will be shown during the after party his Las Vegas residency. Never done before, the result of this experience is artistically stunning. The experience is pushed further in an immersive event after each concert during Usher's Las Vegas residency, called also “A TASTE OF PASSION." Rémy Martin and Usher extend their partnership in a new dimension. This AI-inspired bottle designed to capture the taste will be available for a limited time only purchased as an NFT. A total of 50 limited-edition bottles were created as part of this latest collaboration. But only 25 Usher x 1738: A.I. Powered limited-edition bottles will be available to purchase exclusively on, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits.
Credits Other credits


Scott Harris - 1st AD

April Roomet - Stylist

Nicole Patterson - Make Up

Shawn Porter - Groomer

Charles-Marie Anthonioz Managing Dir / EP

Tracy Broaddus - Line Producer


Akshay Tiwari -Designer

Ashique T - Junior Artist - Compositing

Betty Cameron - Senior Lead Compositor

Brian O'Donnell - Designer

Chet Hirsch - Art Director

Claire Stiefel - Associate Producer

David Rowley - Technical Director

Edward Rilli Jr - Senior Producer

Heather Keister - Senior Lead Compositor

Julien Aucouturier - Lead Compositor

Katie Tricot - Executive Producer

Ken Pelletier - Designer / Animator

Kristina Sharabinskaia - Designer

Laura Nash - Designer

Leanne Belgiorno - Senior Editor

Mark Gethin - Colorist

Michael Schaeffer - Creative Director

Muliki Shanmukha Kameswara Rao - Mid Artist - Compositing

Nelikanti Goutam Raju - Mid Artist - Compositing

Rajashekhar Nagappa Nadiminti - Mid Artist - Compositing

Robert Diel - Senior Creative Technologist

Siggy Chojnacki - Production Coordinator

Tim Crean - Lead Compositor

Tom McCullough - Creative Director

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