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Top 6: August 3rd 2022
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Lucozade Alert: Look Alert with Amelia Dimoldenberg

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Top 6: August 3rd 2022
Lucozade Alert has teamed up with journalist, comedian, and cultural commentator Amelia Dimoldenberg to test the alertness of the British public in ‘Look Alert’ – a new campaign created by adam&eveDDB. Lucozade Alert is a new high caffeine, low-calorie energy drink containing Vitamin B3 that helps to contribute the reduction of tiredness, helping people across the country feel switched on and ready to conquer the day. Amelia’s quick wit – clearly evident in her popular YouTube talk show series ‘Chicken Shop Date’ – has helped her build a strong gen z following. In Lucozade’s ‘Look Alert’ campaign, Amelia shoots quickfire questions at passers-by – such as “What does the average person do 13 times a day?” and “Can fish blink?” – to test the public’s sharpness and gets some unexpected, and sometimes very alert, answers in response. The vox pops conducted on the streets of London will launch as a content series across Amelia's Instagram and TikTok feeds, as well as Lucozade Alert’s Instagram, Facebook and YouTube channels, from July 28th.
Credits Other credits

Client

Head of Marketing: Zoe Trimble

Senior Brand Manager: Alex Ayres

Assistant Brand Manager: Charlie Lucy

Agency

CEO: Tammy Einav

Managing Partner: Mike Stern

Content Creative Director: Camille Standen

Business Director: Sam Perez

Account Director: Rosie Snowball

Account Manager: Jemima St Aubyn

Head of Planning: Will Grundy

Senior Planner: Samaneh Zamani

Senior Project Manager: Abi Ripley

King Henry

Designer: Oliver Watts

Production

Senior Editor: Ashley Sykes

Senior Post Producer: Martina Trlik

Coffee & TV

Producers: Kathryn Tallis & Gus Quick

Production Assistant: Dylan Bolister

Post

2D Flame: Davide Pascolo

Colourist: Katie Dymmock

750mph Sound Design

Head of production: Martin Critchley

Producer: Tara O’Kelly

Sound Engineer: Lucas Trigg

Sound Engineer: Ellis McGourlay

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