TV ad: Uber: Uber One

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In a first for the category, Uber One membership gives access to savings and exclusive perks across both Uber and Uber Eats, with members saving around $30 every month. But with such a broad array of benefits across two sides of the business, and general consumer confusion over membership products, Uber saw the confusion as an opportunity to clarify things. In the hero spot, the phrase "A membership for savings and exclusive perks" kicks off a wild, lightning quick game of Celebrity Whispers, with each star gaining an increasingly incorrect understanding of Uber One membership. The result is a rapid-fire reinforcement of the benefits of Uber One.