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Hardcastle Restaurants Pvt Ltd: Memory Bites

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For 25 years, India’s made memories at McDonald’s.
So, on our 25th anniversary, we turned those memories into, well, currency.

Presenting Memory Bites.
The deal was simple. People could share their favourite McDonald’s memory, online and offline. And buy tasty goodies in return.

Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed.

But more importantly, we let India relive its McDonald’s memories once again.
Credits Other credits

Creative Head (West) - Pallavi Chakravarti

**Business Management Team:

Anurag Tandon

Nishant Saurabh

Delon Mascarenhas

Mousumi Haldar

Gokul Nair

Sanjana Mitbander

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