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In its latest installment of the Fuel Tomorrow campaign, Gatorade is celebrating the fun of sport, underscoring the brand’s belief that when you play for the love of the game, you get the most out of it. The creative from TBWAChiatDay LA was developed based on the National Alliance for Youth Sports reporting that a majority of kids are quitting sports by age 13 because it’s not fun anymore. The spot, entitled All For Fun, features some of the brand’s youngest roster athletes to inspire the next generation to have fun while playing sports, including Fernando Tatis Jr., Sydney McLaughlin, Paige Bueckers, Trevor Lawrence and Karl Anthony Towns. In the spot, each athlete is brought back to when they were kids to depict one of the best parts of playing sports – the comradery of the game and falling in love with sport. All For Fun is the first-ever commercial to feature Gatorade athletes Paige Bueckers and Trevor Lawrence.
Credits
Other credits
CLIENT
Chief Marketing Officer: Kalen Thornton
Head of Consumer Engagement: Brandi Ray
Director of Marketing: Nick Lopezzo
Brand Campaign Manager: Forrest Johnson
Gatorade Sports Marketing Senior Manager: Keri Lockett
Gatorade Sports Marketing Manager: Kyle Grote
Gatorade Sports Marketing Associate Manager: Connor Wudrick
APR Cost Consultants: Sharon Groh, Sheila Flaherty
AGENCY
Chief Design Officer: Bruno Regalo
Associate Digital Design Director: Thiago Matsunaga
Senior Project Manager: Alice Pavlisko
Craft Production Manager: Alessandra Horn
Director of Production: Guia Iacomin
Content Producer: Claire Allman
Art Producer: Karly DeWees
Associate Producer: Linnea Goodman
Managing Director: Jerico Cabaysa
Senior Brand Director: Robyn Morris
Brand Supervisor: Audrey Sigel
Brand Executive: Kayla Martinez
Executive Strategy Director: Scott MacMaster
Strategy Director: Martin Ramos
Integrated Strategy Director: David Heiser
Senior Brand Strategist: Sheida Karami
Junior Strategist: Trés Jones
Head of Connections: Albert Kim
Assoc. Director of Connections Planning: Kevin Bautista
Director of Business Affairs: Robin Rossi
Associate Director or Business Affairs: Jennifer Anaya
Junior Business Affairs Manager: Annabel Turrado
Director of Traffic Operations: Dessiah Davis
Senior Traffic Operations Manager: Judy Brill
Media
MEDIA AGENCY: OMD
Production
President: Dustin Callif
SVP/Head of Commercials: Jim Bouvet
Head of Production: Cathy Dunn
Line Producer: Dave Bernstein
Line Producer: Colin Moran
Production Supervisor: Kristi Fiore
Production Designer: Mark Snelgrove
Stylist: Courtney Stern
Photographer: Dominic DiSaia
Editorial
EDITORIAL: CABIN
Editor: Nathan Rodgers
Assistant Editor: George Romo
Managing Partner: Carr Schilling
Executive Producer: Adam Becht
Sr. Post Producer: Katy Lester
Colour
Colour: COMPANY3
Senior Colourist: Stefan Sonnenfeld
Senior Producer, Color: Blake Rice
SOUND DESIGN / MIX - BEACON STREET STUDIOS
Sr Mix/Sound Designer: Rommel Molina
Mix Assistant: Kerri Shak
EP of Mix/Sound Design Producer: Kate Vadnais
VFX / FINISHING - SHAPE + LIGHT
VFX Supervisor/Lead Flame: Aaron Neitz
Managing Partner/Creative Director: Rob Trent
Executive Production: Scott Boyajan
Sr. VFX Producer: Arielle Weir
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