TV ad: Ampol: What Engines Want

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Top 6: August 24th 2022

Australia’s leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super™ to Australia. To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight, the ‘What Engines Want’ campaign explores how engines just want to be treated better and that they’re too often neglected and deprived of what makes them run smoothly – the right lubricant.

Category Other
Client Ampol Australia
Agency Saatchi & Saatchi Australia
Production MOFA
Country Australia
Uploaded 15 August, 2022

Credits

Director
Bill Bleakley
Creative Director
Piero Ruzzene
Senior Art Director
Simon O’Neill
Senior Copywriter
Anton Posa
Executive Producer
Llew Griffiths
DoP
Simon Walsh

Other credits

Client

General Manager B2B Sales: Brad Phillips

Head of Sales & Marketing: Sean Phillips

Lubricants Product Marketing Manager: Bernadette Sykes

Lubricants Marketing Advisor: Shaun Ramadan

Marketing & Product Manager, Automotive Lubricants: John Child

Lubricants Communications Coordinator: Neha Bahri

Agency

Head of Creativity: Simon Bagnasco 

Strategy Partner Sydney: Iona Macgregor

Group Account Director: James Tracy-Inglis

 Account Director: Izabela Gustowski

 Executive Producer – Head of TV/Content: Michael Demosthenous 

Senior Integrated Producer: Holly De Roy 

Digital Director: Danny Marston

Production

Editor: Stewart Arnott

Grade and Online: Arc Edit

Sound & Music: Rumble Studios

EP: Michael Gie

Composer: Jeremy Richmond

Sound Designer: Liam Annert

Media: iProspect

Ampol: What Engines Want

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