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Kāpiti Yoghurt: Too Good To Share
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Supernormal’s James Anderson has directed Kāpiti’s latest visual campaign for the brand’s premium range of yoghurt. Together with creative agency Tribal Aotearoa, the latest work is supported by a series of cutdowns with alternative storylines for the mouth-watering Kāpiti flavours. “If I had a dollar for every time my wife asked me to pick up yoghurt as a treat for us, only to watch it disappear in seconds, I would be a millionaire. Or at least better fed.” says Anderson.
“I adore the simplicity of this idea. It’s was super relatable and quirky. The awkwardness of the ‘caught in the act’ moment I felt had to be handled in two ways. Super drawn out silence and then quick fire accusations. Just like any good relationship conversation” The commercial is running across main media platforms.
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