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Outdoor

Deezer: The Power of Music, 5


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The global music streaming service launches a 360° marketing campaign in key markets, highlighting how music can change or elevate moods and perceptions. Through this campaign and this new brand platform, Deezer is positioning itself around what has always been its true DNA : music. And more precisely, the way in which it is able to shed emotional light on the world around us. With a resolutely different visual territory, Deezer expresses all its modernity thanks to the striking visuals of photographer Lou Escobar. The campaign presents various life scenes that the younger generation can easily identify with. But these visuals don’t tell the whole story. Only after scanning the QR code on the image will a title be triggered, revealing the full meaning of the visual. The programme includes iconic artists such as Édith Piaf, global superstars such as Dua Lipa, and local heroes such as Heuss L’enfoiré, Jul, Die Prinzen and Vitor Kley. A poster campaign in 2M2, 8M2 and DOOH formats visible in France and Germany from 22 August until the end of the year in several waves. Tarpaulins installed in Paris and Lyon are also visible as well as a digital device. The campaign is also visible in Brazil on TV and digital. A TikTok challenge will also be launched in which users show how a song can improve or change a situation.
Credits Other credits

Client

CEO Jeronimo Folgueira Folgueira

CMO Mark Ody

VP Brand Marketing Elsa Batigne

Global Brand Manager Giovanna Varache

Head of Creative Design Arnaud Roulleau

Head of Market Research Olga Arsenii

Head of Brand Marketing France Sandrine Cariven

Head of Brand Marketing Germany Sofia Oberhoff

Brand Marketing Manager Brazil Yuri Valdevite

VP Communications Guy Cunis Guy Cunis

Director of Performance Marketing Shérina Khalidi

Agency

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Art Director Assistants Sarah Narboux & Alexandre Galup

Copywriter Assistant Alexandre Paillet

Business Director Laura Quiles

Account Manager Quentin Seguret

Head of Social Media Julien Scaglione

Lead Social Media Quentin Barbaray

Social Media Consultants Antoine Bouteil & Juliette Batté

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

PR & Communication Assistants Margaux Zaniol & Tifanny Boutih

Head of Production Vanessa Barbel

Producers Assya Mediouni, May Pham & Charlotte Chadeau

Head of Digital Christelle Pereira

Digital Producer Melissa Bourdin

Digital Designer Garance Bauerndistel

Production HVH

Photograph Lou Escobar

Director Arthur Couvat

Sound Production Schmooze

Post Production HVH

Post Production Janvier

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