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Web Film

Doritos: Doritos Triangle Island


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Doritos - the iconic triangle-shaped chip brand - is taking the basic triangle to Another Level with Triangle Tracker, a nationwide hunt where any triangle can unlock exclusive experiences and rewards. A first-of-its-Kind Snapchat AR Lens Allows Consumers to Scan Any Triangle in the Real World for a Chance to Win $250,000, exclusive prizes from GUESS Originals, Xbox, Vivid Seats, and more.
Agency: GSP and TMA

Tapping into the brand's deep roots in the gaming community, Doritos is also taking the nationwide hunt for triangles virtual and taking gameplay to Another Level®™. Fans of Fortnite will be able to explore the brand-new Doritos Triangle Island™, created in Fortnite Creative mode, with hours of gameplay and hidden Easter eggs throughout (This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games, Inc.). To learn more about the Triangle Tracker program, visit www.DoritosTriangleTracker.com
Other credits

Creative Agency: Goodby Silverstein & Partners

Gaming Agency: The Marketing Arm

Media Agency: OMD USA

Public Relations Agency: Ketchum

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