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Avalara: Avalarahhhhh

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With over 13,000 tax jurisdictions in the United States, an ever-changing array of tax laws and a myriad of special case scenarios, remaining tax-compliant can be a major source of stress for businesses. Most either don’t know tax compliance automation exists or don’t believe they need it, sticking to manual processes within their finance departments which can be a time-consuming, anxiety-inducing minefield for employees. Avalara’s software automates tax compliance processes, freeing businesses of the daunting task of tax compliance and giving them one less (big) thing to worry about. In Avalarahhhhh, the company’s latest campaign, a CFO uses the software to automate this time-consuming job, leading to a chain reaction of relaxation that transforms the office around her. The campaign aims to communicate how it feels for CFOs and accounting departments to take the challenge of tax compliance off their to do list – emphasizing the “Ahhhhh” feeling that they will get when using Avalara to relieve their worries. Automating tax compliance gives staff more time to focus on other aspects of their work – a victory for the efficiency of the business and the emotional-well-being of its workers. When you automate your sales tax, you can kick back, relax, and let out a momentary sigh of relief that sounds a lot like “Avalarahhhhh.”
Credits Other credits


Production Designer: Mark San Buenaventura

Director of Integrated Production: Whitney Ferris

Director of Business Affairs: Mary Beth Barney

Business Director: Nicole Spinelli

Management Supervisor: Greg McLain

Strategy Director: Michael Davidson

Senior Strategist: Chris Callahan


Head of Production: Devon Clark

Cinematographer: Trent Opaloch

Line Producer: Marci Churchill

Production Supervisor: Carol Milne

Production Coordinator: Jeremiah Doubt

Health & Safety Coordinator: Heidi Cestari

Edit: Rock Paper Scissors LA

Editor: David Brodie

Assistant Editor: Manoli Despines

Producer: Adam Parker

Executive Producer: Shada Shariatzadeh

Head of Production: Dre Krichevsky

Visual Effects and Finishing: a52

VFX Supervisor: Andy Rafeal Barrios

Flame Artists: Dan Ellis, Kevin Stokes, Richard Hirst

Online Editor: John Valle

Animator: Trix Taylor, Peter Murphy

Producer: Andrew Rosenberger

Head of Production: Drew Rissman

Executive Producers: Patrick Nugent & Kim Christensen

Managing Director: Jennifer Sofio Hall

Recording Studio: Lime

Sound Designer and Mixer: Rohan Young

Mixer: Loren Silber

Assistant Mixer: Jeremy Nichols

Executive Producer: Susie Boyajan

Associate Producer: Cassie Underwood


Colorist: Andrea Chlebak

DI Producer: Kayla Uribe

Color Assist: Rudy Pesci

Conform Artist/Editor: Andrew Brueck

DI Post Coordinator: Josh Matthews

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