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Top 6: September 7th 2022
Outdoor

Cerveza Patagonia: 5 Billion Star Hotel

Top 6: September 7th 2022
Do you know the difference between a 3, 4 or 5 star hotel? What if you could choose an option with 5 billion of them? With this new hotel you get benefits such as sleeping under a starry sky, high up in the mountains and having more animals than humans as neighbors (there are only 5 tents with room for 2 people in each). The hotel staff points out that “all the units have a view of the mountains, at the end of the day the view is to the sunset and at night to the billions of stars.”

The brand experience was born from research between Cerveza Patagonia and Pinterest that showed an increase in searches for images of nature, sunsets, an 81% increase in searches for cabins and 7 times more searches for ground fire barbecue.
Credits Other credits

Marketing Team: Gabriela Gallo, Thiago Leitão, Eduardo Fernandes, Andre Guide

Producer: Samantha de Freitas Vieira

Executive Director: Gustavo Silveira

Executive Producer: Alice Ventura

Field Producer: Gustavo Massola

Photographers: Alexandre Suplicy, Gustavo Massola, Lucas Tomazzoni

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