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Samsung Galaxy Z Flip4 / Galaxy Z Fold4: The Art of Multitasking

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What do Leonardo da Vinci and a clever cat have in common? They are both the stars of Samsung’s new launch campaign for their next generation of ground breaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. The pair of playful spots, produced by Ogilvy New York, leaves viewers entertained with unforgettable perspectives on just how much potential these pioneering phones have. The campaign focuses on the distinctiveness of each model, exemplifying Galaxy Z Fold4’s multitasking functionalities and Z Flip4’s FlexCam, the world’s most versatile camera in a smartphone. 'The Art of Multitasking,' set to the iconic track 'Don’t Stop Me Now' by Queen, takes us on a satirical history lesson of how the world’s most iconic multitasker, Leonardo da Vinci, could have conceived and crafted his 'Vitruvian Man' piece if he had the modern multitasking powerhouse of the Galaxy Z Fold4 in his hand. The spot opens on da Vinci ready to paint in his workshop when a sudden creative block takes hold. He steps back, unfolds the upgraded wider screen of his Galaxy Z Fold4, and passively scrolls through old photos until one photo captures his full attention. His eyes widen, he grins with excitement, and it’s clear that inspiration has struck at last. He furiously gets to work while demonstrating the multitasking power of the Galaxy Z Fold4. He drags the Samsung Note app from the new Taskbar and effortlessly splits the screen in half, keeping both apps in view. With the S Pen in hand, he sketches the beginnings of his masterpiece while keeping one eye on the photo that inspired it. Within the same immersive screen, he effortlessly drags and drops items between multiple applications, watches a live video, and simultaneously texts his friends in a group chat. He then responds to a knock on his door and uses the Z Fold4’s upgraded 50MP wide lens to snap a one-handed photo of his curly-haired delivery man. With Dual preview, the delivery man, who curiously resembles the 'Vitruvian Man,' gets to see himself through the front cover screen. The spot ends with da Vinci on stage revealing the final piece to an awe-struck audience, and we learn he’s been building his iconic ‘Vitruvian Man’ piece all along. The spot lands on the line “The Art of Multitasking,” to note the Z Fold4’s potential to help viewers accomplish more, faster than ever before. The launch spot for the Galaxy Z Flip4, 'Your Crew in Full View,' set the track 'Struttin' by Thumpasaurus, puts a spotlight on a clever cat who uses the versatility of FlexCam to capture several shots of himself, as well as his dog companions, at every possible angle.
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