Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

The Woolmark Company: Wear Wool, Not Fossil Fuel


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Woolmark Company's environmentally focused new global brand campaign 'Wear Wool, Not Fossil Fuel' aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion's impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September. The campaign has been written and produced in creative collaboration between Park Village, 20something and Studio Birthplace (consisting of directors Sil Van Der Woerd & Jorik Dozy), who's award winning portfolio includes their recent Cannes Lions & D&AD winning work Wasteminster: A Downing Street Disaster for Greenpeace UK. The campaign centres around a 60 second hero film (directed by Van Der Woerd & Dozy), showing people struggling to escape an oil-filled swimming pool, based on the insight that every 25 minutes, an Olympic pool’s worth of crude oil is used to produce synthetic clothing, which amounts to almost 350 million barrels a year. The film is accompanied by visually immersive and striking anamorphic DOOH in iconic sites in London’s Piccadilly Circus and New York’s Times Square, along with global OOH, social support and an interactive WeTransfer partnership scheduled to coincide with the launch.
Credits Other credits

STRATEGY PARTNER: Fran Docx

BUSINESS LEAD: Anisha Obeng

ACCOUNT MANAGER: Amy Greasby

FILM & STILLS PRODUCER: Lauren Havard

SERVICE COMPANY: Silver Lining Films SA

SERVICE PRODUCER: Renier Ridgeway

VFX SUPERVISOR: Tim Smit

SFX: Max Poolman @ MXFX

3D-OOH DESIGN DIRECTOR: Samuel Guillotel @ 3Dsomething

DESIGNERS: Rory Stiff, Casey Highfield

PRODUCTION DESIGNER: Arlene Wentzel

WARDROBE DESIGNER: Lewis Munro

POST-PRODUCTION COMPANY: Dead Pixel

GRADE: No 8 London

COLOURIST: Alex Gregory

AUDIO & MUSIC PRODUCTION: Ambit Sound

PHOTOGRAPHER: Dirk Rees

MEDIA AGENCY: Craft/PMG

MEDIA PLANNER: Sam Fowler/ Alistair Hornsby

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news