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BetMGM: Pickleball

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BetMGM is going big on hilarious entertainment with its latest 'IT’S ON' campaign starring Jamie Foxx, Vanessa Hudgens and a cast of sports icons. The star-studded IT’S ON campaign is created with the ambition of feeling more like an ensemble cast limited series, and embraces the brand’s legacy of larger than life entertainment. It’s like if Ballers and Entourage and The League mashed up with sports betting. It features Jamie Foxx in a Vegas suite calling up his friends, looking for tips. And those friends just happen to be some of the greatest athletes of all time. Over the next year, new ads will roll out and drop into our stars and athletes’ elite worlds. We’re on NBA icon Jalen Rose’s TV set with his barber. Another finds Barry Sanders on a palatial Malibu estate playing pickleball (as retirees do). NHL legend Wayne Gretzky drops in on Connor McDavid’s shooting practice. Created by 72andSunny New York, BetMGM’s 'IT’S ON' campaign will appear across broadcast, OOH, digital, and social channels, focusing on YouTube, Instagram, and Twitter with the hashtag #ItsOnBetMGM.
Credits Other credits

EDITORIAL COMPANY: Arcade

EDITORS: Ali Mao, Jeff Ferruzzo

VFX: Preymaker

COLORIST: Mikey Pehanich, Blacksmith

SOUND MIX: Sonic Union

PHOTOGRAPHY: Erik Umphery

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