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Top 6: September 21st 2022
Outdoor
Heineken: Solar Energy To Cool Your Beer, 3
Top 6: September 21st 2022
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the end of this week, to create a billboard that cools beer with solar energy. The company installed solar panels on a billboard connected to Brewteco, a famous bar in Rio, located in the Gávea district. Created by Le Pub agency, from the Publicis group, the action reinforces the Heineken campaign® as a symbolic gesture, whose objective is to draw attention to the use of sources of renewable energy. The project also aims at highlighting the Heineken Green Energy Program, aimed at facilitating access to Green Energy for consumers across the country.
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