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Lysol Laundry Sanitizer: World’s Stinkiest Sock

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Everyone has stinky laundry - but did you know that laundry odors can be caused by bacteria? Lysol Scientists did: that’s why they created Lysol Laundry Sanitizer. Lysol is getting to consumers through their nostrils with their latest campaign, ''The World's Stinkiest Sock,'' created with the team at McCann New York, Momentum Worldwide and Access. Lysol's R&D scientists partnered with fragrance experts to hand-select some of the worst-smelling acids, creating dozens of different, gag-inducing, stinky combinations to mimic foot odor - mixing, sniffing, remixing, and re-sniffing until they perfected a synthetic formula with next-level stink. The company is introducing the campaign to the world by putting it to the test with an on-the-ground activation to those who know Sox better than anyone: the people of Boston, Massachusetts. SNL alum Rachel Dratch will also be in attendance, helping to spread the word - because if Lysol Laundry Sanitizer can handle the World’s Stinkiest Sock, it can handle your stinky laundry too. On September 14th at Fenway Park, people will have the opportunity to test their nostril fortitude by sniffing The World’s Stinkiest Sock, followed by a sock rinsed with Lysol Laundry Sanitizer. The campaign will also be live on digital platforms until October 31st.
Credits Other credits

Larry Platt - EVP

Danny Rodriguez - EVP

Chioma Aduba – EVP Head of Business Leadership

Elyssa Friedman –VP Account Director

Suzanne Lau – Group Account Director

Mathew Guerra – Account Supervisor

Ariana Revelas – Assistant Account Executive

Allie Burton – Account Executive

Sarah Watson – EVP Global Strategy Director

Justin BallHeim – SVP Group Strategy Director

Janet Neale – Junior Producer

Momentum

Megan Cross, VP Group Creative Director

Nicole Miller, VP Group Design Director, XD

Laura Jensen, Design Director, XD

Madison Schumacher, Associate Design Director, XD

Noah Pollock, Associate Creative Director

Mike Frey, Director, Experiential Production

Erin McGivney, VP Group Director

Kirby Johnson, Director, Business Leadership

Shannon MacLean, Asst Assoc, Business Leadership

Production

Kim Anderson – Line Producer

Reckitt

Gary Osifchin, CMO and GM Hygiene

Benoit Veryser, Marketing Director

Whitney Braddock, Senior Brand Manager

Amy Rosenthal, Branad Manager

Access

Anna Boisvert – SVP, Group Director

Matt Schwartz, VP, Group Manager

Cecilia Cunningham - Account Director

Mary Burke - Account Supervisor

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