Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Integrated

Delectables: "Deliciously De-Lick-able Delectables” | “Lick Interruption”


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Leading petcare brand Hartz and creative and media agency of record Cutwater have team together to launch a campaign for Delectables, the wet cat treats.

The campaign, entitled “Deliciously De-Lick-able Delectables”, introduces more pet families to Delectables via tongue twisters and proud ownership of the lick, an element found within all wet cat treats. The two spots, “Grocery Store” and “Lick Interruption”, highlight the Delectables Lickable Treat and Delectables Squeeze Up products respectively.

Both narratives unveil the all-new, catchy tagline and jingle: “Deliciously De-Lick-able Delectables”, which was composed by musical artist Sean McVerry (who recently won the "Battle of the Instant Songwriters" segment on The Tonight Show Starring Jimmy Fallon).

"Grocery Store":
https://www.youtube.com/watch?v=fMUV6tVeCJA

“Lick Interruption”:
https://www.youtube.com/watch?v=Qh6arNHYHi4

The pieces were directed by David Hicks of production company Spears & Arrows. Editorial was led by Cutters, and VFX was executed by Universal Production Partners (UPP).

The project signals the first major campaign following the rebrands for both Hartz and Delectables. It also comes on the heels of Cutwater winning the creative and media agency of record title for Hartz.

The media strategy boasts a robust buy across nationwide TV, digital, social, display, and search channels as well as influencer collaborations. The partnerships include the likes of Amazon, Walmart, TikTok, BuzzFeed, YouTube, Hulu, and more.
Other credits

Credits:

Client: Hartz

Chief Marketing Officer: Tina LeLay

Director of Marketing: Dai Kageyama

Director of Marketing: Stacy Kisla

Senior Manager, Ecommerce Marketing: Kimberly Moran

Marketing Trainee: Ryohei Kubo



Agency: Cutwater

Founder & Chief Creative Officer: Chuck McBride

Principal & President: Christian Hughes



Group Creative Director: Adam Vohlidka

Creative Director: Scott Padden

Art Director: Alexandra Ebright

Copywriter: Taylor Smith

Designer: Hichem Kherbachi



Strategist: Jake Baldridge

Director of Creative Strategy & Head of Social: Viktor Torbjörnsen

Social Media Marketing Manager: Ashley Feminella



Head of Production: Brian Cooper



Head of Media & Communications: Lizzy Ryan

Senior Media Supervisor: Caitlin Delaney

Media Planner: Allie Gorton



Group Account Director: Courtney Griffin

Account Director: Brett Harris

Account Executive: Marc Cruz



Project Manager: Ana Elejalde



Production: Spears & Arrows

Director: David Hicks

Managing Director: Jason Wolk

Head of Production: Justin Cormier

CFO: James Stern

Senior Producer: Craig Houchin

Producer: Rocky Bice



Editorial: Cutters Chicago

Executive Producer: Heather Richardson

Producer: Marek Luczak



VFX: Universal Production Partners (UPP)

Producer: Václav Machuta

Production Manager: Terezam Trnkova

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news