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BMW Hispanic Heritage Campaign: Beach
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Director Nina Meredith and actress Adria Arjona explore the connective tissue between heritage and representation in film in BMW’s Hispanic Heritage Campaign. The Morbius actress - half Guatemalan and half Puerto Rican, and raised in Mexico - draws inspiration from the seaside as a familiar, comfortable backdrop that pays homage to her upbringing. Director Nina, represented for commercials in the US by Rattling Stick, tracks Adria's BMW excursion. The scenic journey is narrated by the actress as she voices introspective goals: to enhance representation and break stereotypes for LatinX individuals working in the film industry.
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