Potro, the agency led by Diego Livachoff, was chosen by AVLA for the development of its new IGLU brand. The agency, in addition to participating in the process of creating the new advertising campaign for this new business unit, led the naming process, the development of the logo, the strategy and the creativity. In Peru, the percentage of people who have insurance is very low, and it is not a very developed industry. It is a country with tremors, insecurity, with risks; and the difference between having a policy or not having it is too great.
