TV ad: Lancôme: Call Me Happy

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Publicis Luxe and Lancome International launch a global campaign featuring Emily in Paris's Lily Collins for a limited-edition product line in collaboration with Bearbrick, the Japanese cult favorite toy. The graffiti aesthetic of the film reflects the House's codes and the art and luxury Bearbrick is known for.

Client Lancôme
Agency Publicis Luxe
Country France
Uploaded 10 October, 2022

Credits

Director
Masato Riesser
Executive Creative Director
Marie-Eve Schoettl
Executive Creative Director
David Soussan
Creative Director
Nicolas Chauvin
Creative Director
Gregory Athea
Producer
Geoffroy Guilbert
Producer
Adrien Figeac
Producer
Lorette Delva
Copywriter
Gregory Athea
Copywriter
Vincent Piveteau
Art Director
Nicolas Chauvin
Art Director
Alice Colagrande
Agency Producer
Matthieu Dubail
Production company
PRODIGIOUS
Executive Producer
Geoffroy Guilbert
Executive Producer
Adrien Figeac
Executive Producer
Lorette Delva
Sound
PRODIGIOUS
Photographer
Thomas Whiteside (VB)
Photographer
Simon Escourbiac (NM)
Print Producer
Aurélie Lubot (Prodigious)
Print Producer
Lola Breig (Content Factory)
Post Production Producer
Julien Lanard (D-Factory)
Art Buyer
Aurélie Lubot
Art Buyer
Béatrice Kagan

Other credits

Account Manager brand events : Matthieu Daversin

Account Directors brand events : Ghallia Hachimi, Lea Gremeau

Production digital assets : Lola Breig (Content Factory)

Lancôme: Call Me Happy

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Lancôme: Call Me Happy

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