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Realtor.com: Meet a Real Life House Whisperer
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In a constantly changing housing market with conflicting advice coming from many sources, it’s hard to know who to trust and where to find accurate information. Realtor.com today introduced a real life house whisperer – here to help homebuyers navigate the tricky process with his uncanny ability to communicate with houses. Born and raised in houses, this hero can solve any home buying conundrum and is a new, trusted voice to help tell Realtor.com’s brand story. Developed in collaboration with Erich and Kallman, the creative campaign embodies Realtor.com’s tagline ‘To Each Their Home’ beginning with a four spot TV campaign and continuing online across digital channels. Whenever and wherever a homebuyer is struggling, the helpful house whisperer will be there in heroic fashion, serving as an expert guide and trusted partner to help each one find their perfect home with Realtor.com tools including the RealEstimate valuation data which shows three different home value estimates, the Buying Power tool which shows how much house you can afford, and many hyper-specific filters if your heart is set on a fireplace or you prefer to live on a cul-de-sac. With digital campaign extensions, the traveling house whisperer could show up anywhere he’s needed, across the world wide web.
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