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Tooletries: Beard Daddies


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There’s no greater bond than the one between man and beard. Understanding the care and devotion that goes into the growth of a seriously luscious chin curtain, Tooletries created a beard oil to help blokes nurture their pride and joy.

Our press series captures this beautiful relationship, showing several ‘Beard Daddies’ in intimate, paternal embraces with their freshly moisturised and voluminous facial hair.
Credits Other credits

Client: Tooletries

Creative Director: Jonathan Pagano

Head of Brand Experience: Josh Cockburn

Graphic Designer: Gillian Weber-Leedham

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