Outdoor ad: British Stammering Association (STAMMA): I Stammer

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Top 6: October 26th 2022

STAMMA, the British Stammering Association, marks International Stammering Awareness Day on October 22nd with the launch of a new campaign highlighting the many misconceptions those with a stammer experience. Through a stop motion film and a series of out-of-home executions, It’s How We Talk beautifully captures people with a stammer mid-sentence, celebrating each moment while also calling out damaging comments that countless have endured. It’s How We Talk, created by brand and customer experience agency VMLY&R London, features seventeen members of the UK stammering community. The film is voiced by six of the individuals photographed for the campaign -Betony, Bel, Christine, John, Pedro and Steven. Known for his passion to tell human stories, the campaign was captured by acclaimed portrait photographer, David Vintiner, who is regularly commissioned by high profile editorial clients including GQ and Esquire, as well as being exhibited in the National Portrait Gallery. The film was produced by Sticker Studios, directed by Daniel Liakh, and edited by Beth Roberts at Nomad. Yellow Boat music handled the sound design and composition.