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The Gruen Transfer: Gruen Beer - Stage 3

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Three Drunk Monkeys, Sydney have created the first advertising campaign to air on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, a new ABC Television Series produced by Andrew Denton’s Zapruder’s Other Films. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format hosted by Will Anderson. The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty. The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising. The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category. The scenes from all ads will also be available on The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at A final phase of the campaign, exposing advertising tricks of the trade, will then be released a week before the series commences. The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer.
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Business Management: Andrew Stanley

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