CarrefourSA: Don't Give Up

After the pandemic, supermarkets in Turkey were changing and increasing the prices of their products every day. Consumers looking for the best price were undecided about shopping and were leaving their products back on the shelves. Based on this insight; we carried our products which are cheaper than other markets, to our ads by saying don't give up. We placed our ads near the other supermarkets.
Agency: TBWA/Istanbul