Beyond Equality: Armour

Blue Zoo's core mission is to use animation as a force for good. The studio's latest #BZShorts film sets out to do this and has been its most challenging but important animated short to date. This resulted in ‘Armour’ directed by Alex Davy in collaboration with the charity Beyond Equality. Alex is a storyboard artist, recent mum, and first-time director who, working with the BZ Shortform team and interns, crafted the film to portray the 'armour of masculinity' and the negative impact it can inflict on society. As a B Corp certified animation studio, Blue Zoo aims to use its animation and platform to create a positive impact. For this reason, its last two BZ Shorts films have been in collaboration with charities to help amplify their important causes. Last year, to mark World Suicide Prevention Day, we crafted Sinking Feeling directed by Mark Spokes for Papyrus UK. For the new BZ Shorts film, the Executive Team at Blue Zoo wanted to address gender inequality within society. No pressure, right? From the beginning, the brief was to create a film which aims to address the armour of masculinity from the root of the cause, where young men and boys are taught unequal principles of behaviour and attitudes. If the short could communicate to young men and boys that they can help change the world and make male viewers feel empowered rather than alienated or accused, this film would be a success. We reached out to Beyond Equality to offer to make a pro-bono film for them to amplify their message. Beyond Equality is a UK charity disrupting harmful norms and creating possibilities for positive change, working with men and boys towards gender equality. The story of ‘Armour’ begins with a young man, James, in high school who has a crush on a girl, Jess. He starts with naivety but every time he makes a choice that hurts himself or Jess, the weight of performing to destructive expectations of masculinity metaphorically and literally weighs him down with a piece of rusted armour. James is pressured by his friends, also wearing armour, to speak and act a certain way. Through little moments and microexpressions, you can tell James isn’t being true to himself. As the film progresses, the armour keeps appearing until a full suit encumbers James and he must confront himself and his actions. Early in development, we worked closely with Beyond Equality to ensure the tone was right and every shot of animation would deliver the intended message with the empathy this story deserves.