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AIGLE: Go Out, Breathe In

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By 2030, more than 50% of the world’s population will be living in cities. Inevitably, our relationship with nature is weakening. However, we have never aspired so much to be reconnected to nature as we do now. It’s a source of well-being, inspiration, and wonder. With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature and the “almost” supernatural power it has on us. Through a film and a series of OHH/print produced by BETC and British photographer Laura Coulson, Aigle poetically amplifies the intensity of the liberating power of nature by capturing that very special moment when you arrive in the middle of nowhere and take a deep breath of fresh air. A breath so intense, so replenishing, so deep that it will be felt throughout the landscape in a poetic manner. With this campaign Aigle underlines its brand purpose: allow everyone to live their life to the full, and leave nothing behind but their footprints. Aigle was the first major brand to become a purpose-driven company in 2020, and is working towards providing more sustainable fashion, with 68% of its Fall Winter 2022 collection made from eco-designed products. The campaign unveils the brand’s new Fall Winter collection by its trio of artistic directors Etudes Studio: a collection designed for day-to-day life, fashionable and timeless sustainable creations. The campaign will air in Europe and Asia from November 2nd, 2022, with a film and 4 OHH/Print executions.
Credits Other credits

Brand Managers: Laetitia Rambaud, Eva Hicheri, Aurelie Saint-Martin, Melanie Pinsolle


Agency Managers: Bertille Toledano, Mathieu Laugier, Thomas Maldeme, Lauryanne Sam

Head of Art Buying: Isabelle Mocq

Post Production Print: Sarah Belhadj

Strategic Planners: Clement Boisseau, Louis Chahan

Traffic Manager: Elodie Diana


Photographer: Laura Coulson

Cinematographer: Joe Cook

Producer: Thibault Kunz

Retouching: Sparklink

Post-Production Company: General Pop

Post-Producer: Anne Cribier

Editor: Vincent Marchand

Color Grader: Emiliano Serantoni

Sound Company: Studio Bruit

Music Company: Studio Bruit

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