Sports Direct: Give Me Football

Sports Direct has today unveiled its Christmas campaign 'Give Me Football', bringing together some of the biggest names in the game for a series of spin-offs that subvert the traditional Christmas advert arms race - speaking to not only seasoned football lovers, but festive gifters, too. In a football season with little convention, epitomised by a Winter FIFA World Cup, ‘Give Me Football’ plays with the stereotypes of a common Christmas ad to deliver something unexpected. The series of commercials star Eric Cantona, Thierry Henry, Mason Mount, Declan Rice, Jarrod Bowen, Emma Hayes, Gabriel Jesus, and the iconic football commentator, Clive Tyldesley.