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Top 6: June 4th 2008
TV

Axe: Paranoid Eye

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Top 6: June 4th 2008
“Paranoid Eye” is the new TVC from Vegaolmosponce Buenos Aires developed to support the new Axe global Anti Perspirant variant from Unilever: Axe Dry Sharp Focus. This time, the challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl. “Paranoid Eye” will be aired in different geographies, such as UK, Latin America, Australia and New Zealand.
Credits Other credits

EXECUTIVE PRODUCER: PIA SUAREZ

CINEMATOGRAPHER: JOOST VAN GELDER

EDITING HOUSE: CINECOLOR

EDITOR: ELIANE KATZ

POSTPRODUCTION: CINECOLOR

ANNOUNCER: MARIANO CHIESSA

MUSIC: FINGER MUSIC

SOUND: LA CASA POST

CLIENT SERVICES DIRECTOR: VANINA RUDAEFF

BRAND DIRECTOR: NESTOR FERREYRO

BRAND PLANNING DIRECTOR: DIEGO LUQUE

BRAND EXECUTIVE: PABLO AJURIA

CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO

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