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Top 6: November 16th 2022

Fresh Step / Best Friends Animal Society: Adopt a Stray

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Top 6: November 16th 2022
As part of National Animal Shelter Appreciation Week, Fresh Step, Clorox Company’s premium litter brand, is launching a first-of-its-kind streaming adoption event aiming to unite more cats with a loving family. In partnership with FCB Chicago and Best Friends Animal Society, Fresh Step will enlist cat-loving gaming influencers to launch live game streams of the popular cat adventure game Stray. While playing, they will also drum up support and drive adoptions for cats living in shelters. The Fresh Step Adopt a Stray events will take place tomorrow, November 9th and Thursday, November 10th on Twitch and YouTube on partner platforms. To help advocate for the 3.2 million cats who enter animal shelters nationwide each year, Fresh Step has created digital replicas of real cats who are currently up for adoption at Best Friends lifesaving shelters. During the Adopt a Stray events, partner gaming influencers will use the adoptable cat avatars while playing Stray and will share more information about these cats that can be adopted. Viewers and participants will be able to use the chat function on Twitch and YouTube to see real photos and learn about the adoptable cats. They will also be invited to fill out adoption forms to welcome one of these furry friends home.
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Creative Partner: Danilo Boer

Account Director: Cary Pierce

Account Manager: Cary Pierce

Account Director: Ann Glennon

Chief Technology Officer: Fernando Espejel

Digital Producer: Michelle Oben

Director of Production: Kerry Hill

Director of Production: José Julián Acosta

Producer: Stacy Sinason

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