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Top 6: November 23rd 2022

Amazon: Joy Is Made

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Top 6: November 23rd 2022
Amazon today launches its 2022 global Christmas advert, directed by Academy Award® winner Taika Waititi (Jojo Rabbit, Thor: Love and Thunder). Telling the story of a child’s affection for a festive snow globe and a father’s plan to create joy for his child by making a life-size version of this prized possession, the ad explores the idea that during the festive season, ‘joy is made’. The 60 second advert airs for the first time during the first ad-break of “Coronation Street” on ITV at 8.30pm GMT. As part of a nation-wide TV campaign, a 30 second advert will air on the same day. The full 150 second advert can be viewed here from 00.01a.m. GMT on 14th November. The full-length ad opens on a father and daughter in their house at Christmas, and we quickly learn the little girl doesn’t like to be parted from her much-loved snow globe. As the father comes to realize the importance of the snow globe to his child, he is inspired to do something very special. With a little help from the community, and the purchase of a simple paper shredder on Amazon which is speedily delivered, the father sets out to create a life-size version of the child’s favourite toy. The ad ends with the unveiling of the family’s greenhouse, transformed by Dad into a magical snow globe, complete with a teddy bear dressed as a snowman, swirling snow created by shredded recycled paper and borrowed desk fans, and a mass of magical fairy lights. Once inside, the child is mesmerized. The big reveal demonstrates a father’s love through his resourcefulness and inventiveness, determined to make his child’s Christmas a magical experience. The advert ends with the simple message: “Joy is made”.
Credits Other credits


Jo Shoesmith – Head of Global Creative

Claudine Cheever – VP Global Brand and Fixed Marketing

Walter Frye, Global Director of Brand Marketing

Ed Smith – GM Integrated Marketing, EU

Laura Downey – Global Head of Campaigns: Amazon Brand

Maite Molling – Sr. Campaign Manager, EU

Roxanna Martinez – Sr. Campaign Manager, US

Tiffany Carley – Creative Program Manager, US

Shareen Kern – Creative Program Manager, EU

Vanessa MacAdam – Senior Creative Producer, US

Melissa Somoski – Sr. Content Acquisition Manager, Music Licencing

Madeline Nelson – Head of Indies Label Relations


Managing Partner – Matt Buels

Production Services – Curious Film

Editing House – Cabin Edit limited

Editor – Chan Hatcher & Randy Baublis

Post Production – Black Kite

Colourist – George Kyriacou

VFX – Guillaume Weiss V

Sound House – No.8

Sound Engineer – Sam Robson

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