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An Post: Send From The Heart. Send Love
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An Post, Ireland’s national postal service, has launched a magical new creative campaign that demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from the much-loved novel ‘The Wonderful Wizard of Oz’, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of one. Developed by creative agency Folk Wunderman Thompson, Send from the Heart. Send Love sees the Tin Man unable to get into the Christmas spirit. The campaign highlights the joy and connection that can be delivered by sending from the heart and posting a card or parcel this Christmas. The song used on the TVC is by music artist Lyra, called The Magic of Christmas.
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