Bread & Butter Wines: Mi' Lady

Today Bread & Butter Wines launched their new holiday spot, “Christmas Cowgirl.” The spot will run across CTV, social and digital and is the second one to launch this year as part of the brand’s larger campaign “Don’t Overthink It” from their creative AOR, Deloitte Digital. The spot centers around the thought process that so many of us go through when arriving at a social event—how do you respond to grandma when she tells you that you've matured into a young lady right before Christmas dinner? Do you respond by calling her “partner” in a southern accent accompanied by finger guns? That seems to be in the holiday spirit, right? We’ve all been there before. The humorous spot tackles these uncomfortable situations promoting Bread & Butter Wine as a great solution for these awkward moments. There is an additional version of this spot which is called, “Mi’ Lady.”