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Show Racism the Red Card: Fabric of England, 3


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The nations featured include Republic of Ireland, Jamaica, Nigeria, Scotland, Northern Ireland, USA, Canada, Barbados, Trinidad & Tobago, Guyana, St Kitts & Nevis, St Vincent & The Grenadines, and New Zealand. It has been well documented that Raheem Sterling and Kyle Walker are descendants of the Windrush Generation, but there are also less widely known stories about players such as Ben Chilwell whose families came from New Zealand and Fikayo Tomori who was born in Canada to Nigerian parents. Another part of the England contingent including Declan Rice, Jack Grealish and England’s talisman Harry Kane, whose family roots trace back to Ireland. Each one with a unique story to share. England fans with multi/dual heritage were cast from around the country to model the shirt and share their personal stories, like Sonia from Shoreditch who has an Italian and Iranian heritage. She said, “I’ve lived in London for three years and what makes it so vibrant is its diversity - it doesn’t matter what your heritage or background is, when it comes to the World Cup it feels like the whole nation unites together as one”. A limited run of shirts will be used as an educational tool by SRtRC as they go into schools to talk to children. The campaign runs across SRtRC’s social channels and hopes to support their goals to eradicate racism within professional and grass-roots football. There are a number of ways you can get involved with Show Racism the Red Card.
Credits Other credits

Client

Chief Executive Officer: Ged Grebby

Chief Executive Officer: Paul Kearns

Communications Manager: Alison Allan

Agency

Chief Executive Officer: Polly McMorrow

Chief Strategy Officer: Theo Izzard-Brown

Business Director: Tom Oliver

Strategy Director: Jonathan Bender

Strategist: Alex Passingham

Designer: Lisa Carrana

Designer: Max Henderson

Project Manager: Nishita Upadhyay

Project Manager: Hannah Graff

Production

Art Buyer: Carly Randall

Production Assistant: Sonia Amini

Studio Manager: Sade Borishade

Post Production / VFX

Company name: The Forge

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