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unicef: Just A Little
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For its Christmas appeal this year, UNICEF has enlisted the talents of Banjoman's Dermot Malone to direct 'Just A Little', a moving campaign, created by Principle, that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling to write her Christmas wish list. While she listens to her friends discussing the instruments, toys, and gadgets they'll receive this year, she sits quietly, struggling to connect with their desire for such objects. What truly affects Hannah, however, are the charity appeals she sees on TV, featuring children of her age staring out at her through the screen - and her father notices. Come Christmas day, he lets her know she has one last gift to open that’ll truly resonate with her: a donation on her behalf to support UNICEF. PRINCIPLE approached Banjoman director Dermot Malone with the script for a young child to be affected by an appeal from a different area of the world, and for their parent to notice and donate on their behalf. Bolstering that core message with a level of authenticity, Dermot set about building a relatable world around the child, capturing the message of selflessness in the most accessible way possible. To do so, the UNICEF appeals watched by the child are actual campaigns currently running on TV, strengthening the idea that she really is one of us, watching the commercials we’re watching.
Agency: Andy Blood Related |
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