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Cisco: Secure Freeze

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Security incidents happen and can FREEZE your business, it's just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency. In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye.The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company's workforce and potential buyers be millennials and Gen Z, there's a heavy emphasis on audio as a distinct brand language.
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Brand Managers: Carrie Palin, Michele Janes, Dennis Lim, Patti Cocciolo, Tenny Pearson, Holly Couden, Emily Vicente


Agency Managers: Bertille Toledano, Guillaume Espinet, Annabelle Beugnet, Guewel Essioux, Elea Benoit

Strategic Planning: Sebastien Houdusse

Traffic Coordinator: Celia Chiarott-Dafi


Sound Company: GUM

Line Producer: Aurelia Lafaye

Production Designer: Alex Vivet

Stylist: Liate Cohen

Steadycam Operator: Aymeric Colas

Focus Puller: Lara Perrote

Production Coordinator: Amelie Zibi

Post-Production Company: FIRM

Editors: Benjamin Weill, Elodie Fouqueau

Color Grading: Arthur Paux

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