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Modelo: Sacrifice, 30s

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With soccer top of mind this fall, Modelo has launched a new campaign from creative AOR Grey New York called ‘Sacrifice’ in celebration of soccer fans everywhere. ‘Sacrifice’ highlights the highs and lows of fandom, and what is often forgotten about in the madness of game day… fallen beers. You’ve probably seen it at bars and stadiums and hopefully not living rooms - fans jump up in excitement or horror and their beers slosh to the floor. Collateral damage. But fans with Modelo’s Fighting Spirit™ soldier on. Two 15: and :30 spots in English and Spanish depict these exact moments.
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Greg Gallagher, VP, Brand Marketing

Logan Jensen, Senior Director of Brand Marketing

Yvonne McCarthy, Senior Brand Manager

Caroline Marwede, Associate Brand Manager

Erin Yazgan, Senior Manager, Consumer Strategy & Insights


Margarita Castro, Project Manager


James McPherson, Chief Production Officer

Jona Suarez, Executive Producer

Lisa Mercier, VP, Business Affairs

Account Mgmt.

Elizabeth Gilchrist, EVP Account Director

Jesse Schwartz, VP, Account Director

Max Greenfield, Senior Account Executive


Justine Feron, Executive Strategy Director

Nicolas Pilaprat, Strategy Director

Will Leonard, Strategy Director, Data

Sophia Bragaglia, Data Strategist


Carlos Arias, Editor

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