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Cancer Institute NSW: ARROWS

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The campaign visualises UV as radiant, ultra-violet arrows, to make a powerful point that if young people could see the scale and danger of UV descending on them from above, they’d protect their skin.
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Cancer Institute NSW

Matt Clarke: Head of Marketing, Social Marketing & Campaigns

Alexis Le Clerc: Team Leader, Social Marketing and Campaigns

Cam Sugden: Portfolio Manager, Social Marketing and Campaigns, Skin

Heather Tupper: Project Officer, Social Marketing and Campaigns, Skin

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