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Fire and Emergency New Zealand: You're Cooked - Jacked Fairy Bread

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In New Zealand, half of all fatal house fires involve alcohol or drugs. Fire & Emergency NZ wanted to find a safer way for people to satisfy the midnight munchies without burning their houses down.

You’re Cooked is a buffet of recipes to help the under the influence chefs of Aotearoa make food without making fire. Simple, satisfying and safe, the recipes are all designed to keep people away from the stove and oven if they’re drunk or high.
On a boozy night out in Auckland, intoxicated revellers were invited into a temporary test kitchen to demonstrate one of the recipes from the cookbook.
Credits Other credits

Activation Studio - Unlabelled

Book Packaging - Think Packaging

Chef - Jamie Johnston of Everybody Eats

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