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Kia eRange: Manifesto
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To promote its range of electrified cars, Kia Motors is launching a pan-European campaign depicting a world where technology is keeping us stuck in one place. Together with celebrated film director Dante Ariola, cinematographer Kasper Tuxen, MJZ, Tony Petersen Films, and Innocean Berlin, the Korean car maker shines a light on the effects of today’s technology, and establishes a stark contrast with the tech features available across the Kia electrified range. The centerpiece of the campaign is the film “Still”. Set to Hozier’s track “Movement”, the film shows a world frozen in time where people are on their phones and laptops in a café, playing with VR headsets, watching a movie at home, etc.... All while weaving in the range of cars that can unleash them from that static world.
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