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Tim Hortons: KindNest
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Tim Hortons is launching its holiday campaign today with a 60-second TV commercial and a children’s book called “A Nest in the North,” with 100 percent of the proceeds from book sales being donated to the UN Refugee Agency (UNHCR). The holiday campaign features a heartwarming story about having to leave home under difficult circumstances and seeking a new life in a foreign land. The whimsical campaign includes a Canadian Goose as the welcoming figure who takes in newcomers, even if they’re from a different flock. To accompany the TV commercial entitled “KindNest,” Tim Hortons co-developed “A Nest in the North” with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022. “A Nest in the North '' is available to purchase as a hard-copy book or eBook at anestinthenorth.ca and 100 percent of proceeds from sales will be donated to the UN Refugee Agency.
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