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Subway ANZ: Merry Cookiemas
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The Cookiemas campaign, which features a lonesome Easter Bunny at Christmas time, aims to build brand connection and fame for the Subway cookie – sending the message that a simple gesture like giving a cookie can bring people together and help combat loneliness. Subway ANZ partners with charity Friends for Good to recognise the millions of people who will be suffering from loneliness this holiday period. Campaign activity includes TV, Digital, OOH, Cinema, POS, PR, retail activations and social media. By encouraging people to give Subway cookies, the ‘Cookiemas’ campaign aims to spur a ripple effect of generosity across Australia and New Zealand.
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