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Top 6: January 18th 2023

Vodafone: Elf and Seek

Top 6: January 18th 2023
Vodafone has hidden Christmas elves all over the UK as part of a new, free to play augmented reality (AR) game aimed at spreading some festive joy to families and children launching on Monday 12th December at The new interactive Elf and Seek game encourages players to scan their phones to see if they can find elves hidden across the UK and around their homes for a chance to win thousands of prizes with VeryMe, Vodafone’s exclusive rewards programme. Dentsu UK&I is responsible for Elf and Seek’s conception and development through Carat UK – Vodafone's recently retained international media agency, working with sister agency DENTSU CREATIVE who are behind its production which combines the latest AR, geotagging and media technology for a fun and seamless experience. Players are invited to drop a candy cane that will lure an elf to their location!

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