Wonderful Pistachios: Get Crackin’ with Humpty Dumpty

Wonderful® Pistachios is pleased to bring back it’s iconic Get Crackin’ campaign with new spots this year. Launching in partnership with fairytale legend Humpty Dumpty, the Get Crackin’ campaign will show viewers that there is no right or wrong way to crack open and enjoy Wonderful Pistachios.

In “Get Crackin’ with Humpty Dumpty” viewers see how Humpty Dumpty literally and figuratively falls for this tasty, healthy snack nut. The spot is airing now and will continue to air across syndication, digital streaming platforms, cable outlets, and on social media throughout 2023.

Wonderful Pistachios previous Get Crackin’ campaign helped the brand become a household name and the number one snack nut in the U.S. through strategic partnerships with some of the most recognizable Hollywood talent, professional athletes, social media influencers and so much more. Fans of the brand may remember its first-ever spot Super Bowl spot in partnership with “Gangham Style” pop sensation PSY dating back to 2013. As it looks towards the future of Get Crackin’, Wonderful Pistachios creative will continue its legacy of merging blockbuster characters with irreverent humor.

The Get Crackin’ campaign will be supported through additional digital and social buys, FSIs, public relations, and in-store displays, with more details and celebrity talent partnerships to be announced in the near future.