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Top 6: January 25th 2023
Web Film
Alzheimer Forschung Initiative: The GlitchTop 6: January 25th 2023
BBDO Dusseldorf and Caviar partners with the Alzheimer Forschung Initiative (AFI) to launch a new campaign to support and get donations for Alzheimer’s research. Based on the insight that Alzheimer is literally a glitch in the patient’s brain, the social film 'The Glitch' was created using a Datamosh glitched effect to showcase the confused and frustrating moments that a person living with the disease, and their relatives can experience. The goal is to target a younger audience using a popular visual language to spread the message. Teamed with neurologist Dr. Michael Lorrain, the Datamosh effect in the transitions was created with a design interpretation of the brainwaves of patients living with the Alzheimer’s disease, in order to bring the glitch to life. To create an immersive experience film director Pedro Giomi from Caviar created a first-person perspective to take the audience to the patient’s point of view.
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